Guides
How to Track Rankings: Guides for Search and AI Search
Every guide gives the answer first, then the method, then what the method cannot tell you. Where a step needs a tool we name the free option before ours.
Rank tracking
How to track keyword rankings
Track keyword rankings accurately: pick the keywords that matter, fix one location and device per keyword, sample daily from a clean IP, and read movement against SERP changes.
Read the guideHow to track your Google ranking
Check and monitor your Google ranking for a keyword: a clean logged-out check for a one-off answer, Search Console for first-party averages, and daily sampling for trends.
Read the guideHow to track Amazon keyword rankings
Amazon ranks products by sales velocity and conversion, not links. How to track ASIN positions per marketplace, separate organic from sponsored, and read rank against inventory.
Read the guide
AI search
How to track ChatGPT rankings over time
ChatGPT has no ranking positions, so track it as citation share: run a fixed prompt set on a schedule, record which sources each answer cites, and trend your share against competitors.
Read the guideHow to track AI Overview rankings over time
Track AI Overviews as three separate signals per keyword: whether an Overview appears, whether it cites you, and where the organic block starts beneath it — trended daily.
Read the guideHow to track competitor rankings in AI search
Measure competitors in ChatGPT, Gemini and Perplexity by running one shared prompt set, recording every brand each answer names and cites, and comparing citation share over time.
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Fundamentals
What is rank tracking?
Rank tracking records where your pages appear in search results for chosen keywords, sampled daily from a fixed location and device — what it measures, what it cannot, and who needs it.
Read the guideHow to track SEO rankings with Google Analytics
Google Analytics does not report keyword rankings. Here is what GA4 can tell you about organic performance, and how to link Search Console so you get position data properly.
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Head to head
Choosing a tool rather than a method?
The roundups compare the category on real pricing; the head-to-head pages go deep on a single vendor.