Who is behind this
LemRank is built by an SEO agency that has to rank for a living
Last reviewed 20 September 2026
The short answer
LemRank is owned and operated by Pearl Lemon Ltd, a search agency in London founded in 2016 by Deepak Shukla. The agency ranks on the first page of Google for competitive commercial terms in its own market, and it tracks that work in this product. You are not buying software from a team that has never had to defend a ranking.
The corporate facts
| Legal owner | Pearl Lemon Ltd, London, United Kingdom |
|---|---|
| Registered office | Kemp House, 152–160 City Road, London EC1V 2NX |
| Founder | Deepak Shukla — founded Pearl Lemon in 2016 |
| Agency discipline | Search: technical SEO, content-led growth, digital PR, lead generation |
| Product | LemRank — the rank tracking and reporting layer the agency runs on |
Verify any of it on the parent company’s own site: pearllemon.com.
Why that matters when you are choosing a platform
The tool exists because the agency needed it
LemRank started as internal tooling for client reporting: daily positions, an explanation for every movement, and a report a client would actually read. Everything in the product was built against a live client workload first, not a roadmap workshop.
We are our own hardest test case
The agency tracks its own rankings in LemRank, across several markets and a large keyword set. When a report is slow, wrong or hard to read, it is our own Monday morning that suffers first.
We know what the incumbents cost
The buyer guides on this site exist because we have sat through the same demos and quotes. Nothing in them is a vendor press release — where a platform publishes no prices, we say so and cite third-party contract data instead of inventing a number.
What the agency relationship does not mean
- Buying LemRank does not buy agency time. The software and the agency are separate commercial relationships, and nothing in a LemRank plan includes Pearl Lemon consulting hours.
- Your data is not agency data. LemRank accounts are tenant-isolated; agency staff do not browse customer projects.
- We still use other tools. Our backlink index is smaller than the large suites', and we do not replace a content workflow platform. If that is the job, we will say so on the call.
Common questions
Who owns LemRank?
LemRank is built and operated by Pearl Lemon Ltd, an SEO agency based in London, founded in 2016 by Deepak Shukla.
Is Pearl Lemon an SEO agency or a software company?
Both. Pearl Lemon is a search agency first; LemRank is the rank tracking and reporting product it built for its own client work and now sells separately.
Does Pearl Lemon see my ranking data?
No. LemRank accounts are isolated per customer. Agency staff have no access to customer projects.
Can I hire the agency as well as the software?
They are separate engagements. If you want both, say so in an enterprise inquiry and we will be explicit about which parts are software and which are services, and what each costs.
Talk to the people who built it
Enterprise evaluations are handled by the team that runs both the agency and the product, so the call is about your keyword estate, markets and reporting — not a qualification script.