ChatGPT Visibility Checker — Test If AI Cites Your Brand
ChatGPT Visibility Checker
A ChatGPT visibility checker generates a structured set of prompts an AI assistant is likely to receive from someone researching a category — such as comparison, recommendation and "best of" phrasings built around your industry and competitors — along with a scoring sheet to record whether your brand is mentioned, its position in the answer, and any sources the assistant cites. It runs entirely in the browser, producing the test kit for you to run manually rather than querying ChatGPT on your behalf.
Generate the exact prompts to test whether ChatGPT and other AI assistants mention your brand for your category, plus a scoring sheet to log results.
Enter your brand, category and top competitors
The tool uses these to build realistic prompts, such as "what are the best [category] tools" or "is [brand] better than [competitor]", matching the phrasing real users type into AI assistants.
Run each generated prompt manually in ChatGPT
Copy each prompt into ChatGPT, Perplexity or another assistant one at a time, since the tool does not call these services itself — this keeps results tied to your own account and current model version.
Log results on the scoring sheet
Record whether your brand appeared, its position in the list of options mentioned, and any sources the assistant cited as evidence. Repeating this monthly tracks whether visibility is improving as content and citations change.
Frequently asked questions
Can a tool automatically check ChatGPT rankings for my brand?
Tools can query the ChatGPT API programmatically, but results vary by session, memory settings and model version, so a single automated check is not fully representative. Running a fixed prompt set manually and logging results consistently over time gives a more honest picture of trend than a one-off automated score.
Why does ChatGPT mention some brands and not others?
AI assistants lean heavily on content that is well-structured, frequently cited by third parties, and present in the sources the underlying model was trained on or retrieves live, such as review sites, comparison articles and Wikipedia. Brands with limited independent coverage are less likely to surface even if their own website is strong.
What is AI visibility or generative engine optimisation?
AI visibility, sometimes called generative engine optimisation (GEO), is the practice of structuring content and earning citations so that AI assistants and AI-generated search summaries mention a brand when answering category questions, in the same way SEO optimises for traditional ranking positions.
How often should I re-test my ChatGPT visibility?
Monthly is a reasonable cadence for most brands, since underlying models and their retrieved sources change gradually rather than daily. Re-test sooner after publishing new comparison content or after a competitor announces a major review or press push, as these can shift citation patterns quickly.