What Is Traffic Value in SEO?
What Is Traffic Value in SEO?
A dollar-denominated proxy for your organic traffic — what you'd pay Google Ads to buy the same clicks.
Traffic value is the estimated cost of buying your organic clicks through Google Ads — a single dollar figure for your SEO ROI — LemRank.
Frequently asked questions
Is SEO traffic value accurate?
It is an estimate. The math is deterministic, but the inputs (CPC, expected CTR) are modelled. Trend direction is more reliable than the absolute number.
Why is my traffic value higher than my Google Ads spend?
That is the point — it demonstrates the cost SEO is displacing. A traffic value 5-10x your Ads spend is a strong ROI signal for the channel.
Does traffic value include brand queries?
In LemRank it does — but you can filter them out via the "non-brand" toggle to see a cleaner competitive-acquisition number.