How to Track Share of Voice in SEO
How to Track Share of Voice in SEO
To track Share of Voice, weight each keyword's position by its click-through rate and by its search volume, sum across your portfolio, and divide by the theoretical maximum (rank 1 on every keyword). Track it weekly against the same keyword set — SoV only means anything when the denominator is stable.
Track Share of Voice across your keyword portfolio: the formula, the CTR curves, and the traps to avoid — LemRank.
Frequently asked questions
How often should I recalculate Share of Voice?
Weekly is the standard cadence. Daily introduces too much noise; monthly hides shifts long enough that competitors gain ground before you notice.
Which CTR curve should I use?
Use a validated third-party curve (Advanced Web Ranking, Sistrix) or your own GSC data. Consistency matters more than the specific source — pick one and stick with it.
Should branded keywords be included in SoV?
Track branded and non-branded separately. Branded SoV should always be ~100% and shifts there mean brand hijacking or trademark issues, not SEO performance.
What is a good SoV score?
30% is respectable for a challenger, 60%+ signals category leadership. Compare against direct competitors on the same keyword set for context.
Does LemRank track SoV vs my competitors?
Yes — the Share of Voice dashboard shows your SoV alongside each tracked competitor using identical keyword sets and CTR math.