Generative Engine Optimization (GEO) — Definition & Meaning
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimising content so it gets cited by generative AI engines — ChatGPT, Perplexity, Gemini, Claude, Google AI Overview, and Bing Copilot. Unlike classic SEO, the goal is citation and brand mention, not a blue-link click.
Generative Engine Optimization (GEO) — Definition & Meaning is part of LemRank, the rank intelligence platform for SEO agencies and in-house teams: daily rank tracking, SERP change detection, AI Overview and LLM visibility, competitor gap analysis, site audits and white-label client reporting.