Does podcast schema get a rich result in Google Search?

Not currently as a distinct visual rich result on the main results page. Google does use podcast structured data to power its podcast-specific surfaces on Android and Google Podcasts-adjacent features, and the same vocabulary is read by AI answer engines and directory crawlers for episode discovery.

Do I need an RSS feed if I already have PodcastEpisode schema?

Yes. Structured data on the show notes page supplements the RSS feed but doesn't replace it — podcast directories like Apple Podcasts and Spotify still require a valid RSS feed for distribution. The webFeed property in PodcastSeries schema simply points to that feed for crawlers.

Where should PodcastEpisode JSON-LD be placed?

In a single script tag with type application/ld+json inside the head or body of that specific episode's show notes page. Each episode needs its own URL and its own script — one script covering multiple episodes isn't valid.

What's a common mistake with podcast associatedMedia?

Pointing contentUrl at the embed player's webpage instead of the raw audio file URL. Google and most parsers expect a direct link ending in a media file extension such as .mp3, so the audio can be fetched without loading a full page first.

Free tool · No signup

Podcast Schema Generator

Turn a podcast episode's details into valid PodcastEpisode JSON-LD that helps search and AI engines surface it correctly.

Show name *

Show URL

Episode title *

Episode number

Season number

Episode description *

Episode page URL *

Audio file URL *

Duration (minutes)

Published

Artwork URL

PodcastEpisode JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "PodcastEpisode",
  "name": "Log Files Beat Guesswork",
  "episodeNumber": 48,
  "description": "Why server logs settle crawl arguments faster than any crawler simulation, and how to sample them without a data warehouse.",
  "url": "https://example.com/podcast/48-log-files-beat-guesswork",
  "image": "https://example.com/img/crawl-budget-cover.jpg",
  "datePublished": "2026-05-12",
  "duration": "PT38M",
  "timeRequired": "PT38M",
  "partOfSeries": {
    "@type": "PodcastSeries",
    "name": "The Crawl Budget Show",
    "url": "https://example.com/podcast"
  },
  "partOfSeason": {
    "@type": "PodcastSeason",
    "seasonNumber": 3
  },
  "associatedMedia": {
    "@type": "MediaObject",
    "contentUrl": "https://cdn.example.com/audio/crawl-budget-048.mp3"
  }
}
</script>

Paste this block into the <head> or anywhere in the <body> of the page it describes, then confirm it parses with the JSON-LD schema validator.

In short

A podcast schema generator produces JSON-LD for a PodcastEpisode nested inside a PodcastSeries, describing the episode name, associatedMedia audio file with contentUrl and duration, and its position via episodeNumber. Google doesn't currently show a dedicated web-search rich result for podcast markup, but the properties are the same vocabulary podcast directories and AI answer engines parse to identify episode audio, run time and series context, which improves how reliably an episode is understood outside the audio player itself. Fill in the episode details below to generate the markup.

Worked example

What the output looks like

Input: Podcast: The Growth Loop, Season 3 Episode 14, 'Pricing Pages That Convert', 38 minutes, MP3 hosted at cdn.example.com
Output: { "@context": "https://schema.org", "@type": "PodcastEpisode", "name": "Pricing Pages That Convert", "url": "https://example.com/podcast/pricing-pages-that-convert", "episodeNumber": 14, "partOfSeason": { "@type": "PodcastSeason", "seasonNumber": 3 }, "partOfSeries": { "@type": "PodcastSeries", "name": "The Growth Loop", "url": "https://example.com/podcast", "webFeed": "https://example.com/podcast/feed.xml" }, "datePublished": "2025-02-04", "description": "A breakdown of pricing page structure and copy that moved trial-to-paid conversion for three SaaS companies.", "associatedMedia": { "@type": "MediaObject", "contentUrl": "https://cdn.example.com/episodes/ep14.mp3", "encodingFormat": "audio/mpeg", "duration": "PT38M" } }
How to read it: partOfSeries and partOfSeason nest the episode in its show hierarchy so a crawler can tell this is episode 14 of season 3, not a standalone clip. associatedMedia.contentUrl must point directly at the audio file, not the show notes page — pointing it at an HTML page instead of the MP3 is a common error that makes the media unreadable to parsers.

How it works

Enter the series name and episode details

Provide the PodcastSeries name and webFeed, then the episode's name, episodeNumber and partOfSeason. This nests the episode correctly inside its show for machines parsing the page.

Add the audio file as associatedMedia

Enter the direct contentUrl to the MP3 or audio file, its duration in ISO 8601 format, and encodingFormat. This is the property search and AI crawlers use to locate the actual audio, separate from the webpage.

Copy the JSON-LD onto the episode's show notes page

Paste the generated script tag into the head of the individual episode page, not the podcast homepage, so each episode's audio and description are attributed to its own URL.

What this tool does

Generates nested PodcastSeries and PodcastEpisode objects
Includes associatedMedia with contentUrl and duration for the audio file
Orders episodes with episodeNumber and partOfSeason
Outputs schema.org-valid JSON-LD for your show notes or episode page

Questions

Frequently asked

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