Entity SEO — Definition & Meaning
What is Entity SEO?
Entity SEO is the practice of optimising for the concepts, people, places, products, and organisations Google's Knowledge Graph recognises — instead of just keywords. Google's modern ranking is entity-first: it understands "Apple" (company) is different from "apple" (fruit), and it ranks pages that clearly describe entities.
Entity SEO — Definition & Meaning is part of LemRank, the rank intelligence platform for SEO agencies and in-house teams: daily rank tracking, SERP change detection, AI Overview and LLM visibility, competitor gap analysis, site audits and white-label client reporting.