Does LocalBusiness schema improve local pack rankings?

Not directly. The Google Maps local pack is driven primarily by your Google Business Profile and proximity, relevance and prominence signals. LocalBusiness JSON-LD reinforces the same business data for Google's algorithms and can enable richer organic search results, but it doesn't replace or override your Business Profile.

Which schema type should I use for a specific business, like a dentist or gym?

Use the most specific subtype schema.org offers, such as Dentist, HealthClub or Restaurant, rather than the generic LocalBusiness. More specific types inherit all of LocalBusiness's properties and give Google a clearer signal about which category rich results and knowledge panels to consider.

What happens with multiple business locations?

Each physical location needs its own LocalBusiness JSON-LD block on its own dedicated location page, with a distinct address and, ideally, a distinct sameAs or url pointing to that location's own Business Profile, rather than one combined block on a single page.

Do I need geo coordinates in LocalBusiness schema?

They're optional but recommended. Adding a nested GeoCoordinates object with latitude and longitude removes any ambiguity about which physical location the listing refers to, which matters most for businesses with a common name or multiple nearby branches.

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Local Business Schema Generator

Turn your business name, address, hours and contact details into valid LocalBusiness JSON-LD.

Business type

Pick the most specific schema.org subtype that fits.

Business name *

Website URL *

Phone

Photo URL

Price range

Street address *

City *

Region / state

Postcode

Country code

Latitude

Longitude

Opening hours

schema.org shorthand. Separate multiple ranges with commas.

LocalBusiness JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Fig & Salt Kitchen",
  "url": "https://figandsalt.example.com",
  "telephone": "+44 20 7946 0321",
  "image": "https://figandsalt.example.com/photos/dining-room.jpg",
  "priceRange": "££",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "42 Bermondsey Street",
    "addressLocality": "London",
    "addressRegion": "Greater London",
    "postalCode": "SE1 3UD",
    "addressCountry": "GB"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5006,
    "longitude": -0.0813
  },
  "openingHours": [
    "Tu-Sa 12:00-22:00",
    "Su 12:00-17:00"
  ]
}
</script>

Paste this block into the <head> or anywhere in the <body> of the page it describes, then confirm it parses with the JSON-LD schema validator.

In short

A local business schema generator produces LocalBusiness JSON-LD, which requires a name, an address as a nested PostalAddress object, and benefits from telephone, openingHoursSpecification, geo coordinates and priceRange. This markup does not directly create the map-pack listing, which comes from Google Business Profile, but it reinforces the same NAP (name, address, phone) data for Google's Knowledge Graph and can surface star ratings, hours and address details in a search knowledge panel or rich result.

Worked example

What the output looks like

Input: Maple & Vine Bistro, 214 Congress Ave, Austin, TX 78701, (512) 555-0148, open 11am-9pm Tue-Sun, price range $$
Output: { "@context": "https://schema.org", "@type": "Restaurant", "name": "Maple & Vine Bistro", "telephone": "+1-512-555-0148", "priceRange": "$$", "address": { "@type": "PostalAddress", "streetAddress": "214 Congress Ave", "addressLocality": "Austin", "addressRegion": "TX", "postalCode": "78701", "addressCountry": "US" }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"], "opens": "11:00", "closes": "21:00" } ] }
How to read it: Restaurant is used instead of the generic LocalBusiness because it's more specific, which Google's documentation prefers. The address is a nested PostalAddress rather than a flat string, and dayOfWeek is an array so Monday closure is correctly implied by its absence.

How it works

Enter your business name, address and phone

Provide the exact legal or trading name and full postal address as it appears on your Google Business Profile, so the JSON-LD reinforces rather than contradicts your existing local listing.

Add hours, price range and a business subtype

Pick the most specific @type available, such as Restaurant or Dentist, and enter opening hours per day and a priceRange like $$ so Google can match the entity precisely.

Paste the JSON-LD into every relevant location page

For multi-location businesses, generate one LocalBusiness block per physical location and place each on its own location page, not a single combined block on the homepage.

What this tool does

Generates LocalBusiness (or a specific subtype like Restaurant) JSON-LD
Structures address as a nested PostalAddress object
Formats opening hours in ISO 8601 day and time ranges
Includes geo coordinates, priceRange and telephone fields

Questions

Frequently asked

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