What fields are required for Google's Event rich result?

Google requires name, startDate and location at minimum, with location needing either a full postal address or a VirtualLocation URL for online events. Offers and performer aren't mandatory but strongly recommended — listings with pricing and availability tend to show more detail in the search result.

Can I mark up a page that lists multiple events?

No. Google expects one Event object per distinct event on its own URL. A listing page can link out to individual event pages, each carrying its own Event schema, but bundling several events into a single page's markup violates Google's structured data guidelines and can suppress the rich result.

Where should the Event JSON-LD script go?

Anywhere in the page's head or body — Google's crawler reads the whole rendered HTML, not just the head. Most sites place it in the head alongside other meta tags for consistency, inside a single script tag with type application/ld+json.

What happens to an Event rich result after the event date passes?

Google typically stops showing the rich result once the event has ended, and expects eventStatus to be updated to EventCancelled or EventPostponed if plans change. Leaving stale past-dated events marked up on a live page can trigger a manual structured data warning.

Free tool · No signup

Event Schema Generator

Turn your event details into valid Event JSON-LD that's eligible for Google's rich event listings.

Event name *

Description

Start *

End

Attendance mode

Status

Venue name

Street address

City

Postcode

Country code

Organiser

Image URL

Ticket URL

Ticket price

Currency

Event JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "Technical SEO Live 2026",
  "description": "A one-day conference on crawl budget, rendering and structured data for large sites.",
  "startDate": "2026-09-24T09:30",
  "endDate": "2026-09-24T17:00",
  "eventAttendanceMode": "https://schema.org/MixedEventAttendanceMode",
  "eventStatus": "https://schema.org/EventScheduled",
  "image": "https://example.com/img/tsl-2026.jpg",
  "location": {
    "@type": "Place",
    "name": "Barbican Centre",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "Silk Street",
      "addressLocality": "London",
      "postalCode": "EC2Y 8DS",
      "addressCountry": "GB"
    }
  },
  "organizer": {
    "@type": "Organization",
    "name": "Example Events Ltd"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/events/tsl-2026/tickets",
    "price": "199",
    "priceCurrency": "GBP",
    "availability": "https://schema.org/InStock"
  }
}
</script>

Paste this block into the <head> or anywhere in the <body> of the page it describes, then confirm it parses with the JSON-LD schema validator.

In short

An Event schema generator produces JSON-LD markup describing name, startDate, location and eventStatus so search engines and event-listing crawlers can parse a page as a scheduled event. Google requires name, startDate and location (or a VirtualLocation for online events) as a minimum, and adding offers with price and availability makes the listing eligible for a rich result showing date, venue and ticket price directly in search. Fill in the event fields below to generate the markup.

Worked example

What the output looks like

Input: Event: Riverside Tech Summit, June 12 2025 9:00 AM to 5:00 PM, Riverside Convention Center, Austin TX, tickets from $149
Output: { "@context": "https://schema.org", "@type": "Event", "name": "Riverside Tech Summit", "startDate": "2025-06-12T09:00-05:00", "endDate": "2025-06-12T17:00-05:00", "eventStatus": "https://schema.org/EventScheduled", "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "location": { "@type": "Place", "name": "Riverside Convention Center", "address": { "@type": "PostalAddress", "streetAddress": "400 Riverside Dr", "addressLocality": "Austin", "addressRegion": "TX", "postalCode": "78701", "addressCountry": "US" } }, "offers": { "@type": "Offer", "url": "https://example.com/riverside-tech-summit/tickets", "price": "149", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2025-01-15T00:00-06:00" }, "organizer": { "@type": "Organization", "name": "Riverside Events Co", "url": "https://example.com" } }
How to read it: The time zone offset in startDate (-05:00) fixes the event to Austin's local time regardless of the searcher's location. eventAttendanceMode declares it offline; switch it to OnlineEventAttendanceMode and swap location for a VirtualLocation object for a webinar. Run the block through a validator to confirm the nested Offer and PostalAddress objects parse correctly before publishing.

How it works

Enter the event name, dates and location

Provide the event name, startDate and endDate in ISO 8601 format, plus a physical address or a VirtualLocation URL if the event streams online. These four fields are the minimum Google checks for eligibility.

Add ticketing and organizer details

Enter offers with price, priceCurrency, availability and a ticket URL, plus the organizer name and performer if relevant. This is what lets the rich result show a price and a link to buy.

Copy the JSON-LD into your page head

The generator outputs a single script tag. Paste it inside the head or body of the event's own page — not a listing page covering multiple unrelated events — then validate before publishing.

What this tool does

Covers required fields: name, startDate, location and offers
Supports both physical venues and VirtualLocation for online events
Handles multi-date and recurring event series
Outputs ready-to-paste JSON-LD, validated against schema.org Event

Questions

Frequently asked

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