Can I use FAQ schema on any page?

You can add it to any page, but Google only renders the FAQ rich result for a narrow set of authoritative government and health sites as of 2023. On other sites the markup still validates and helps AI assistants extract answers, but it will not produce the visible search snippet.

Where do I put the FAQPage JSON-LD script tag?

Anywhere in the HTML document, typically the head, inside a single script tag with type application/ld+json. It does not need to sit near the visible FAQ content, but the questions and answers inside it must match what's actually shown on that page.

Can one page have multiple FAQPage blocks?

Google recommends only one FAQPage block per page containing all the question-answer pairs. Splitting them across several separate JSON-LD blocks is technically valid JSON but makes the markup harder to maintain and offers no benefit over one combined mainEntity array.

Why did my FAQ rich result disappear from search?

Google narrowed FAQ rich result eligibility in August 2023 to primarily government and health authority sites, so most sites lost the visible snippet even with valid markup. Check Search Console's Enhancements report to confirm whether it's an eligibility change or a markup error.

Free tool · No signup

FAQ Schema Generator

Convert your question-and-answer pairs into valid FAQPage JSON-LD you can paste straight into your page.

Page URL

The page the questions appear on. Optional but recommended.

Questions

question 1

Question

Answer

question 2

Question

Answer

FAQPage JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "@id": "https://example.com/pricing#faq",
  "url": "https://example.com/pricing",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Do you offer a free trial?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. Every plan includes a 14-day trial with full feature access and no card required."
      }
    },
    {
      "@type": "Question",
      "name": "Can I change plan later?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "You can upgrade or downgrade at any time. Changes are prorated to the day on your next invoice."
      }
    }
  ]
}
</script>

Paste this block into the <head> or anywhere in the <body> of the page it describes, then confirm it parses with the JSON-LD schema validator.

In short

An FAQ schema generator builds FAQPage JSON-LD, a structured-data type that wraps a mainEntity array of Question items, each requiring a name property and an acceptedAnswer of type Answer with a text property. Google can display eligible pages as an expandable FAQ rich result directly in search, though as of 2023 Google restricted this rich result to well-known, authoritative sites, so most publishers now use it mainly for AI-search extraction rather than a guaranteed SERP feature.

Worked example

What the output looks like

Input: Q: Does your bakery deliver on weekends? A: Yes, we deliver Saturday and Sunday within 10 miles of downtown Austin for a flat $5 fee.
Output: { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Does your bakery deliver on weekends?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, we deliver Saturday and Sunday within 10 miles of downtown Austin for a flat $5 fee." } } ] }
How to read it: Validate the block in Google's Rich Results Test to confirm mainEntity, name and acceptedAnswer.text are all present. If the questions don't appear as visible text on the same page, Google will flag the markup as not matching page content.

How it works

Add your questions and answers

Enter each question exactly as it appears visibly on the page, followed by its full answer text. The schema should mirror on-page content, not add hidden or promotional questions.

Generator wraps each pair in Question and Answer

Every question becomes a Question item with a name field; every answer becomes a nested Answer object with a text field, assembled into the required mainEntity array.

Copy the script tag onto the matching page

Paste the output inside a script tag with type application/ld+json anywhere in the head or body of the exact page where those questions are visibly displayed to users.

What this tool does

Generates valid FAQPage JSON-LD from plain question and answer text
Supports HTML formatting inside answers (links, lists, bold)
Validates that every question has a matching acceptedAnswer
Copy-ready script tag for the page head or body

Questions

Frequently asked

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