Free HowTo Schema Generator — HowTo JSON-LD Markup
HowTo Schema Generator
A HowTo schema generator produces JSON-LD describing name, step-by-step instructions as HowToStep objects, and optional tool and supply lists using HowToTool and HowToSupply. Google retired the dedicated HowTo rich result (the collapsible step-by-step card) in search results in 2023, so the markup no longer earns that visual treatment, but the structured data still helps search engines and AI answer engines like Google AI Overviews and ChatGPT parse discrete, ordered steps rather than a wall of prose, which improves how reliably an instructional page gets quoted or summarized. Enter your steps below to generate it.
Build valid HowTo schema JSON-LD with numbered steps, tools and supplies. Free howto schema generator for structured instructions, no signup required.
Enter the task name and overall time
Provide the HowTo name — what the guide teaches someone to do — and totalTime in ISO 8601 duration format if the task has a meaningful time commitment, such as PT45M for 45 minutes.
List tools, supplies and each numbered step
Add HowToTool entries for reusable items and HowToSupply for consumables, then break the instructions into separate HowToStep entries rather than one long paragraph, matching the numbered list actually shown on the page.
Copy the JSON-LD and keep it matched to visible content
Paste the generated script tag into the guide's page. Since there's no rich-result visual anymore, focus on keeping every step's text identical to what's rendered on the page for AI engines to trust and quote.
Frequently asked questions
Is HowTo schema still worth adding since Google removed the rich result?
Yes, for machine understanding rather than a search snippet. Google dropped the step-by-step visual card from web search in 2023, but the structured data still helps Google and other engines parse ordered instructions correctly, and AI answer engines use the same clean step structure when summarizing or quoting the page.
Does HowTo schema still appear anywhere in Google's results?
Google has said it may still use HowTo structured data on Google Assistant-connected surfaces and internal understanding, but it no longer renders the dedicated collapsible rich result in standard web search that was common through 2022.
Where should the HowTo JSON-LD script be placed?
In a single script tag with type application/ld+json in the head or body of the specific instructional page. It should describe only the guide on that page — bundling multiple unrelated how-to guides into one HowTo object isn't valid.
What's a common mistake with HowTo step text?
Writing marketing copy instead of an actual instruction inside the step's text field, or leaving steps out of order relative to the visible page. Since there's no visual reward anymore, the only reason to keep the markup accurate is so AI systems can trust and reuse it verbatim.