People Also Ask (PAA) — Definition & Meaning
What is People Also Ask (PAA)?
People Also Ask is Google's expandable question box on the SERP, showing 4 related questions with click-to-reveal answers. Each expanded question loads 2-4 more, so a single PAA box can surface 20+ questions. Winning a PAA slot drives clicks even from position 30+.
People Also Ask (PAA) — Definition & Meaning is part of LemRank, the rank intelligence platform for SEO agencies and in-house teams: daily rank tracking, SERP change detection, AI Overview and LLM visibility, competitor gap analysis, site audits and white-label client reporting.