Pricing explainer
Botify pricing, explained
Botify publishes no rate card. Dollar figures below come from third-party contract datasets, cited on the page, not from Botify. · last reviewed 20 September 2026
The short answer
Botify does not publish prices. Aggregated buyer data from Vendr puts the median contract at $74,200 a year, the highest of the enterprise SEO platforms, with a reported range from around $48,000 to $150,000. Cost scales with URL count, because the product is built around crawling and log analysis rather than keyword tracking.
Botify plans and prices
| Plan | Price | What it buys | Note |
|---|---|---|---|
| All plans | Quote only | Scoped by URL count and modules | No public rate card. |
| Typical contract | $74,200/yr (median) | Across reported purchases | Vendr aggregated contract data, not a Botify rate. |
| Reported range | ~$48,000 – $150,000/yr | Smaller sites to very large estates | Sites in the millions of URLs sit at the top of that range and beyond. |
Prices change without notice. Confirm on Botify’s pricing page before you buy.
Where these figures come from
Before you buy
What the headline price doesn’t say
- Botify is a technical SEO platform first — crawl, log files, rendering. It is not primarily a rank tracker, so do not budget it as one.
- URL count is the pricing dimension. A site that grows its URL estate grows its Botify bill, independently of SEO headcount or keyword volume.
- The log-file analysis is the genuine differentiator and hard to replicate. If you do not have the engineering appetite to act on it, the value does not land.
- Most teams running Botify also run something else for keyword rank reporting, so count both tools in the budget.
Our read
The right tool for a site with hundreds of thousands or millions of URLs and engineers ready to act on crawl and log insight. The wrong tool if the question you actually need answered is where you rank and why it moved.
For comparison: what LemRank costs
We publish our numbers: free for 50 keywords, $59/mo on Pro for 5,000 keywords across unlimited projects, and a quoted rate above that for large keyword universes, multiple domains and multiple markets. Every engine and AI-answer tracking is included rather than billed per module. The honest trade-off against a platform like Botify: we are a tracking, reporting and API product, not a content workflow suite, and our backlink index is smaller than the big suites’.
Check a ranking free, before you pay for anything
One live, unpersonalised check of Google's top 100. No account needed.
Tracking the same keyword every day, across engines and locations, is what the 14-day trial adds.
Questions
Frequently asked
How much does Botify cost?
Quote-only. Vendr's aggregated data puts the median contract at $74,200 a year, with a reported range from around $48,000 to $150,000 depending on URL count.
Why is Botify priced on URLs?
Because the product crawls and analyses your site and its log files. The size of the estate, not the size of the keyword list, drives the work and therefore the price.
Does Botify do rank tracking?
It reports on organic performance, but keyword rank tracking is not its centre of gravity. Teams commonly pair it with a dedicated tracker.
What is a cheaper alternative to Botify?
For technical crawling, seoClarity's technical module positions directly against it. For rank tracking and reporting, a dedicated tracker costs a fraction — see our enterprise evaluation for volume quoting.
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