What Is Schema Markup? (2026 Guide)
What Is Schema Markup? (2026 Guide)
Structured data that gives Google explicit machine-readable answers about your page — the fastest path to rich results.
Schema markup is structured data that tells Google what your page is about — unlocking rich results, AI Overviews, and better rankings — LemRank.
Frequently asked questions
Does schema markup improve rankings directly?
Not as a direct signal. It improves CTR through rich results and gives Google higher-confidence understanding of your content, which indirectly lifts ranking performance.
Which schema types matter most?
FAQPage, HowTo, Article, Product, Review, LocalBusiness, BreadcrumbList, and Organization cover 90% of practical SEO use cases.
Can I use fake reviews in schema?
No — Google's guidelines require reviews to be user-generated and verifiable. Fake review schema triggers manual actions.