E-E-A-T and Authorship: Google's Quality Signals
E-E-A-T and Authorship: Google's Quality Signals
Google's framework for judging content quality — and the on-page signals that let it recognise real expertise.
E-E-A-T stands for Experience, Expertise, Authoritativeness, Trust. Learn how Google measures it and how to prove it on-page — LemRank.
Frequently asked questions
Is E-E-A-T a ranking factor?
Not directly. E-E-A-T is a framework Google's human raters use to evaluate search quality. The algorithm approximates these judgments through signals like author schema, citations, and site reputation.
What is YMYL content?
"Your Money or Your Life" — content that can materially affect a reader's health, finances, safety, or wellbeing. Google holds YMYL content to a much higher E-E-A-T bar than lifestyle content.
Do I need an author bio on every post?
On YMYL topics, yes. On general content, an author with a bio and credentials outperforms anonymous or generic-team-authored content in most tested niches.