How to Do a Backlink Gap Analysis
How to Do a Backlink Gap Analysis
Instead of guessing at outreach targets, mine the domains that already link to your competitors. Repeatable, scalable, high-conversion prospecting.
A backlink gap analysis finds domains linking to your competitors but not to you — the fastest path to high-authority link prospects — LemRank.
Frequently asked questions
How many competitors should I compare in a gap analysis?
Three to five. Fewer and you get noise; more and the intersection shrinks to nothing. LemRank defaults to your top-3 threat competitors.
What conversion rate should I expect on gap prospects?
Well-targeted outreach on 2-of-3 gap prospects typically converts at 8–15%, versus 1–3% on cold list-buying.
Are all backlinks equally valuable?
No — editorial contextual links from topically relevant, high-authority sites are worth 10-100x a directory listing or forum signature.