How to Do a Keyword Gap Analysis (With Example)
How to Do a Keyword Gap Analysis (With Example)
A keyword gap analysis compares your ranking keyword set to your competitors' ranking sets, then surfaces keywords your competitors rank for that you don't. Do it by exporting the ranking keywords for 3–5 competitors, subtracting your own ranking set, filtering to keywords with commercial intent and achievable difficulty, and prioritising by volume × relevance.
Keyword gap analysis shows what your competitors rank for and you don't. Learn the exact workflow to find winnable opportunities — LemRank.
Frequently asked questions
How many competitors should I include in a keyword gap analysis?
3–5 is the sweet spot. Fewer misses coverage; more introduces noise from off-strategy rankings.
Should I use the same competitors as my brand competitors?
Not necessarily. SEO competitors are the sites that rank on the queries you want, which is often different from your commercial competitors.
What difficulty score is realistic for a new site?
Stay under KD 20–25 while you build authority. As your Authority Score climbs above 40, you can safely raise the ceiling.
How often should I re-run a keyword gap analysis?
Quarterly for most sites. Monthly if you're publishing aggressively or in a fast-moving niche.
What is the difference between keyword gap and content gap?
Keyword gap looks at ranking keywords a competitor has and you don't. Content gap looks at topics or intents you haven't covered at all — it's upstream of keyword gap.