How to Connect Google Analytics 4 (GA4)
How to Connect Google Analytics 4 (GA4)
Attribute organic traffic and conversions to specific keywords and content by connecting GA4.
Wire GA4 into LemRank to attribute organic traffic and conversions back to specific keywords and content — LemRank.
Frequently asked questions
Do I need both GSC and GA4?
GSC covers ranking, impressions, and clicks. GA4 covers what happens after the click (sessions, conversions, revenue). Together they close the loop.
Which GA4 permission level do I need?
Viewer is sufficient. LemRank never writes to GA4.
Can I use Universal Analytics instead?
No — Google sunset UA in July 2023. All new integrations use GA4.