Search Intent — Definition & Meaning
What is Search Intent?
Search intent is the goal behind a query — what the user actually wants to accomplish. The four canonical intents are informational (learn), navigational (find a specific site), commercial (research before buying), and transactional (buy or convert). Matching intent is now the #1 ranking factor after content quality.
Search Intent — Definition & Meaning is part of LemRank, the rank intelligence platform for SEO agencies and in-house teams: daily rank tracking, SERP change detection, AI Overview and LLM visibility, competitor gap analysis, site audits and white-label client reporting.