SERP Examples — What a Search Results Page Contains
What is SERP?
SERP stands for Search Engine Results Page — the page Google (or Bing, DuckDuckGo, etc.) returns after a query. Modern SERPs mix classic blue links with AI Overviews, featured snippets, People Also Ask boxes, image packs, videos, and shopping carousels.
SERP examples and the result blocks Google renders today: AI Overviews, featured snippets, People Also Ask, image packs and ads, with what each one does to your CTR.
Common SERP result blocks
| Result block | What it looks like | What triggers it |
|---|---|---|
| Organic blue link | Title + URL + snippet, the classic result | Default result for any indexable page Google judges relevant |
| AI Overview | Generative summary box above the blue links, with source citation chips | Informational queries Google judges answerable by synthesising multiple sources |
| Featured snippet | Boxed paragraph, list or table pulled from one page, shown above position 1 | A page with a clear, directly extractable answer to the query |
| People Also Ask | Expandable accordion of 3-4 related questions | Broad or exploratory informational queries |
| Local pack | 3-listing map + business cards with ratings and hours | Queries with local intent or "near me" phrasing |
| Shopping results | Horizontal carousel of product images, price and seller | Commercial queries with clear product purchase intent |
| Video carousel | Horizontal scroll of video thumbnails with channel and duration | Queries where video historically satisfies intent (how-to, reviews) |
| Image pack | Grid of images | Visual queries about how something looks |
| Knowledge panel | Right-hand entity card with facts, links and social profiles | Branded or well-known entity queries |
| Site links | Extra indented links nested under the #1 result | A strong branded, navigational query to an authoritative domain |
Ten of the most common blocks on today's SERPs, roughly in the order they push organic results down the page.
Key points
- The "blue links" are only ~40% of a typical SERP today — the rest is SERP features that push organic results below the fold.
- Different queries produce different SERPs: informational queries trigger AI Overviews and FAQs; commercial queries surface shopping and ads.
- SERP layout is device-specific — mobile results are longer, more visual, and prioritise AI Overviews more aggressively than desktop.
- Google runs live A/B tests, so two users searching the same query can see slightly different SERPs. Rank trackers sample once per day per location.
- Winning a SERP feature (snippet, PAA, AI Overview citation) can multiply CTR even without changing organic position.
Example
Search "best running shoes 2026" and you'll see: 3 shopping ads, an AI Overview, a video carousel, a "top stores" pack, 4 PAA questions — before a single organic blue link appears.
Frequently asked questions
What does SERP mean?
SERP is short for Search Engine Results Page — the ranked list of results a search engine returns for a query, including organic blue links, ads, and SERP features.
What are SERP features?
SERP features are non-blue-link elements on a results page: AI Overviews, featured snippets, People Also Ask, image packs, video carousels, local packs, knowledge panels, and shopping results.
How do I check what my SERP looks like?
Use an incognito window plus a VPN in the target country, or a rank tracker like LemRank that samples the live SERP from clean IPs. Personalisation and location skew your own logged-in view.