Anchor Text — Definition & Meaning
What is Anchor Text?
Anchor text is the visible, clickable text of a hyperlink. It tells Google what the linked page is about — making it one of the most powerful ranking signals — and simultaneously one of the most abused, which is why over-optimized anchors trigger penalties.
Anchor Text — Definition & Meaning is part of LemRank, the rank intelligence platform for SEO agencies and in-house teams: daily rank tracking, SERP change detection, AI Overview and LLM visibility, competitor gap analysis, site audits and white-label client reporting.