Pricing explainer
BrightEdge vs Semrush: what each one costs
Semrush figures come from its published price list. BrightEdge publishes no rates; its figure is third-party contract data. Both cited below. · last reviewed 20 September 2026
The short answer
Semrush publishes its prices — Business is $499.95/mo for 5,000 tracked keywords, about $6,000 a year. BrightEdge publishes nothing and reports a median contract near $50,000 a year. That eight-fold gap buys enterprise workflow, support and scale, not better rank data.
BrightEdge and Semrush plans and prices
| Plan | Price | What it buys | Note |
|---|---|---|---|
| Semrush Business | $499.95/mo | 5,000 tracked keywords, API access | Published price; extra seats billed on top. |
| Semrush Guru | $249.95/mo | 1,500 tracked keywords | Published price. |
| BrightEdge — typical contract | ~$50,000/yr (median) | Scoped per quote | Third-party contract data; no published rate. |
| What the gap buys | — | Enterprise workflow, support, governance, scale | Not inherently more accurate positions. |
Prices change without notice. Confirm on BrightEdge and Semrush’s pricing page before you buy.
Where these figures come from
Before you buy
What the headline price doesn’t say
- These are not competing products in the usual sense. Semrush is a research suite sold self-serve; BrightEdge is an enterprise platform sold with services around it.
- Semrush seats are extra on every tier, which is where agency and in-house bills quietly grow past the sticker price.
- If the case for BrightEdge is accuracy, ask for the methodology in writing. The defensible reasons to pay the difference are workflow, governance and support.
- Semrush's 5,000-keyword ceiling on Business is the usual reason enterprise teams outgrow it — check your real universe against it before assuming it fits.
Our read
If you need research breadth and can live inside 5,000 tracked keywords, Semrush is the obvious value. If you need enterprise governance, many domains and a supported rollout, that is what the BrightEdge premium is actually for. If you need enterprise-scale tracking without the platform, neither is the right shape.
For comparison: what LemRank costs
We publish our numbers: free for 50 keywords, $59/mo on Pro for 5,000 keywords across unlimited projects, and a quoted rate above that for large keyword universes, multiple domains and multiple markets. Every engine and AI-answer tracking is included rather than billed per module. The honest trade-off against a platform like BrightEdge and Semrush: we are a tracking, reporting and API product, not a content workflow suite, and our backlink index is smaller than the big suites’.
Check a ranking free, before you pay for anything
One live, unpersonalised check of Google's top 100. No account needed.
Tracking the same keyword every day, across engines and locations, is what the 14-day trial adds.
Questions
Frequently asked
How much cheaper is Semrush than BrightEdge?
Semrush Business is $499.95/mo, roughly $6,000 a year. BrightEdge's reported median contract is near $50,000 a year — about eight times more.
Is BrightEdge more accurate than Semrush?
There is no public evidence that it is. The defensible reasons to pay enterprise rates are workflow, governance, scale and support, not raw position accuracy.
How many keywords does Semrush track?
500 on Pro, 1,500 on Guru and 5,000 on Business. Above that you are into custom arrangements or a dedicated tracker.
What sits between the two on price?
Dedicated enterprise-scale trackers. LemRank tracks 5,000 keywords on Pro and quotes larger universes directly — see the enterprise evaluation.
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