Pricing explainer
Semrush pricing, explained
Figures taken from Semrush’s public pricing page · last reviewed 10 September 2026
The short answer
Semrush Classic Pro is $139.95/mo and includes 500 tracked keywords. Guru is $249.95/mo for 1,500 and Business is $499.95/mo for 5,000. Semrush One, the bundled AI and classic package, starts at $199/mo. Extra users are charged on top of every tier.
Semrush plans and prices
| Plan | Price | What it buys | Note |
|---|---|---|---|
| Classic Pro | $139.95/mo | 500 keywords | Single user; extra seats billed separately. |
| Guru | $249.95/mo | 1,500 keywords | Adds historical data and content tools. |
| Business | $499.95/mo | 5,000 keywords | API access and larger limits. |
| Semrush One | From $199/mo | Bundled AI + classic | Different packaging, not a cheaper Pro. |
Prices change without notice. Confirm on Semrush’s pricing page before you buy.
Before you buy
What the headline price doesn’t say
- Rank tracking is a small part of what you are buying; 500 keywords at $139.95/mo is poor value if it is the only part you use.
- Seats are extra on every tier, which is what usually pushes agency bills past the sticker price.
- Limits are enforced per project as well as per account — check both before assuming a tier fits.
Our read
Priced as a research platform, and worth it if research is the job. As a rank tracker it is the most expensive way to watch 500 keywords in this list.
For comparison: what LemRank costs
Free for 50 keywords with daily checks and full history, then $59/mo on Pro for 5,000 keywords across unlimited projects. Google, Bing, Yahoo, DuckDuckGo and the AI answer engines are included at every tier rather than billed per engine. The trade-off: our backlink index is smaller than Ahrefs’ or Semrush’s, so deep link research still wants a dedicated tool.
Check a ranking free, before you pay for anything
One live, unpersonalised check of Google's top 100. No account needed.
Tracking the same keyword every day, across engines and locations, is what the 14-day trial adds.
Questions
Frequently asked
How much does Semrush cost per month?
$139.95 for Classic Pro, $249.95 for Guru and $499.95 for Business, with Semrush One from $199. Additional users cost extra on all tiers.
How many keywords can you track on Semrush Pro?
500 on Classic Pro. Guru raises it to 1,500 and Business to 5,000.
Is Semrush worth it just for rank tracking?
No. If you only need positions, a dedicated tracker gives you far more keywords for less. Semrush earns its price through research, competitive and content data.
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