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Negative Keyword Tool
Paste your search-term report to find the queries burning budget, and export them as a ready-to-paste negative list.
| Term | Matched categories | Cost | Conversions | Waste score |
|---|---|---|---|---|
| free seo tool | Free / cheap | $12.50 | 0 | 30 |
| seo software jobs | Jobs & careers | $8.00 | 0 | 30 |
| how to do seo yourself | DIY & tutorial | $4.20 | 0 | 30 |
In short
A negative keyword tool scans a search-term report or keyword list for modifiers that reliably signal a non-buying intent — terms such as free, jobs, salary, diy, torrent, cheap and reviews of named competitors — and flags each as a likely negative keyword candidate. It scores the overall list for wasted-spend risk and outputs the flagged terms formatted in broad, phrase and exact match negative syntax, ready to paste directly into a PPC campaign's negative keyword list.
Worked example
What the output looks like
- Input
- buy running shoes online, running shoes free shipping, running shoe reviews, running shoes jobs, cheap running shoes, running shoe size guide diy
- Output
- Flagged: "running shoes jobs" (jobs) · "running shoe size guide diy" (diy) · "cheap running shoes" (cheap) — waste score: medium · Negatives (phrase): ["jobs"], ["diy"], ["cheap"]
- How to read it
- Three of six queries carry low-purchase-intent modifiers. "Free shipping" was left unflagged since it is a common purchase-stage qualifier, but "jobs", "diy" and "cheap" indicate job seekers, self-guided shoppers and heavy discount hunters unlikely to convert at full price.
How it works
Paste your search-term report or keyword list
Export the search terms report from Google Ads or Microsoft Ads and paste the query column, or paste any plain list of keywords you are considering targeting.
Review flagged terms and the waste score
Each flagged query is tagged with the modifier that triggered it — for example "free" or "jobs" — so you can quickly confirm it genuinely does not fit your offer before excluding it.
Export in your match type of choice
Copy the flagged list formatted as broad match negatives ( -free), phrase match (["free"]) or exact match ([free]), and paste directly into your campaign or shared negative keyword list.
What this tool does
- Flags informational and low-intent modifiers like free, jobs, diy and salary
- Scores the pasted list for estimated wasted-spend risk
- Outputs negatives pre-formatted in broad, phrase and exact syntax
- Works from a raw search-term report or a plain keyword list
Questions
Frequently asked
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