Pricing explainer
Moz Pro pricing, explained
Figures taken from Moz Pro’s public pricing page · last reviewed 10 September 2026
The short answer
Moz Pro is $49/mo for Starter (one site, 50 keywords), $99/mo for Standard (three sites, 300 keywords), $179/mo for Medium (ten sites, 1,500) and $299/mo for Large (25 sites, 3,000). Site count is capped alongside keywords, which matters more than the keyword number for agencies.
Moz Pro plans and prices
| Plan | Price | What it buys | Note |
|---|---|---|---|
| Starter | $49/mo | 1 site, 50 keywords | — |
| Standard | $99/mo | 3 sites, 300 keywords | — |
| Medium | $179/mo | 10 sites, 1,500 keywords | — |
| Large | $299/mo | 25 sites, 3,000 keywords | — |
Prices change without notice. Confirm on Moz Pro’s pricing page before you buy.
Before you buy
What the headline price doesn’t say
- Two caps apply at once — sites and keywords. Agencies usually hit the site cap first.
- Rank tracking here is conventional position reporting; there is no explanation layer or answer-engine coverage.
- Domain Authority is the draw for many buyers, and it is a third-party metric, not a Google one.
Our read
Reasonable for one or three sites that want DA alongside tracking. The per-site caps make it awkward as an agency tracker.
For comparison: what LemRank costs
Free for 50 keywords with daily checks and full history, then $59/mo on Pro for 5,000 keywords across unlimited projects. Google, Bing, Yahoo, DuckDuckGo and the AI answer engines are included at every tier rather than billed per engine. The trade-off: our backlink index is smaller than Ahrefs’ or Semrush’s, so deep link research still wants a dedicated tool.
Check a ranking free, before you pay for anything
One live, unpersonalised check of Google's top 100. No account needed.
Tracking the same keyword every day, across engines and locations, is what the 14-day trial adds.
Questions
Frequently asked
How much is Moz Pro per month?
$49 for Starter, $99 for Standard, $179 for Medium and $299 for Large, each with its own site and keyword caps.
How many keywords does Moz Starter track?
Fifty, on a single site. That is the same allowance LemRank's free tier provides.
Does Moz track AI search visibility?
Rank tracking in Moz Pro is conventional SERP position tracking; brand visibility inside answer engines is a separate category of tool.
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