Pricing explainer
BrightLocal pricing, explained
Figures taken from BrightLocal’s public pricing page · last reviewed 10 September 2026
The short answer
BrightLocal starts at around $39/mo and runs on credits rather than a flat keyword allowance. Citation building and Google Business Profile services are priced separately. Active agency accounts commonly exceed $100/mo once reports, audits and checks are being run regularly.
BrightLocal plans and prices
| Plan | Price | What it buys | Note |
|---|---|---|---|
| Entry | From ~$39/mo | Credit bundle | Credits are spent on checks, audits and reports. |
| Services | Priced separately | Citations, GBP work | Not included in the platform fee. |
| Active usage | $100+/mo in practice | Varies | The credit model means usage sets the bill. |
Prices change without notice. Confirm on BrightLocal’s pricing page before you buy.
Before you buy
What the headline price doesn’t say
- Credits make forecasting hard — the monthly cost depends on how much work you do, not on what you signed up for.
- Local rank tracking is only one thing credits buy; audits and reports draw from the same pool.
- For national keyword tracking, this is the wrong tool shape regardless of price.
Our read
Well built for local-SEO agencies managing profiles, citations and reviews. If you mainly need predictable rank tracking, the credit model works against you.
For comparison: what LemRank costs
Free for 50 keywords with daily checks and full history, then $59/mo on Pro for 5,000 keywords across unlimited projects. Google, Bing, Yahoo, DuckDuckGo and the AI answer engines are included at every tier rather than billed per engine. The trade-off: our backlink index is smaller than Ahrefs’ or Semrush’s, so deep link research still wants a dedicated tool.
Check a ranking free, before you pay for anything
One live, unpersonalised check of Google's top 100. No account needed.
Tracking the same keyword every day, across engines and locations, is what the 14-day trial adds.
Questions
Frequently asked
How much is BrightLocal per month?
From around $39/mo, but the credit model means active accounts often pay well over $100/mo once audits, reports and checks are included.
Are citations included?
No — citation building and Google Business Profile services are priced separately from the platform subscription.
Is there a flat-rate alternative for local tracking?
Yes. Grid-based local tracking on a flat plan avoids credit forecasting; LemRank tracks lat/lon grid squares within the normal plan price.
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