Pricing explainer
Nightwatch pricing, explained
Figures taken from Nightwatch’s public pricing page · last reviewed 10 September 2026
The short answer
Nightwatch starts at around $39/mo, with the price scaling by tracked keyword volume rather than by feature tier alone. AI tracking and the SEO Agent features sit on higher plans, so the entry price does not include them. Location-level tracking is the product's core strength.
Nightwatch plans and prices
| Plan | Price | What it buys | Note |
|---|---|---|---|
| Starter | From $39/mo | Entry keyword volume | — |
| Higher tiers | Scales with volume | Larger keyword sets | AI tracking and SEO Agent unlock here. |
Prices change without notice. Confirm on Nightwatch’s pricing page before you buy.
Before you buy
What the headline price doesn’t say
- Pricing scales continuously with keyword volume, so compare at your actual keyword count rather than at the headline.
- The AI features people cite when recommending it are not on the entry plan.
- Granular location tracking is genuinely good; if you do not need it, you are paying for the hard part of the product.
Our read
A strong tracker for location-heavy work. Price your real keyword count on their calculator before comparing — the entry figure rarely reflects it.
For comparison: what LemRank costs
Free for 50 keywords with daily checks and full history, then $59/mo on Pro for 5,000 keywords across unlimited projects. Google, Bing, Yahoo, DuckDuckGo and the AI answer engines are included at every tier rather than billed per engine. The trade-off: our backlink index is smaller than Ahrefs’ or Semrush’s, so deep link research still wants a dedicated tool.
Check a ranking free, before you pay for anything
One live, unpersonalised check of Google's top 100. No account needed.
Tracking the same keyword every day, across engines and locations, is what the 14-day trial adds.
Questions
Frequently asked
How much does Nightwatch cost?
From about $39/mo at the entry volume, rising with the number of tracked keywords. AI tracking sits on higher tiers.
Does Nightwatch have a free plan?
No permanent free tier — a trial only.
Is Nightwatch good for local tracking?
Yes; fine-grained location tracking is the reason most of its users choose it over cheaper trackers.
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