BRAND GUIDELINES v1.0

    Pearl Lemon

    LemRank

    Rank intelligence that tells you why, not just where

    © 2026 Pearl Lemon

    🎤 Brand Voice

    Core Personality Traits

    • ✓ Clear & Direct
    • ✓ Helpful & Supportive
    • ✓ Professional yet Approachable

    Never Be

    • ✗ Corporate or Stiff
    • ✗ Condescending
    • ✗ Overly Complicated

    Copy Examples

    Context❌ Don't✅ Do
    Button TextLet's Do This!Create project
    Empty StateYour list is so clean!No projects yet. Create one to get started.
    Error MessageOops! Something went wrong. Try again?Something went wrong. Try again. If the problem continues, contact support.
    Success ToastBoom! Another one bites the dustProject created
    Loading StateBrewing productivity...Loading projects

    🎨 Color Palette

    Primary

    HSL: 220 80% 50%

    CTAs, highlights, key actions

    Secondary

    HSL: 210 70% 55%

    Button hover states

    Background

    HSL: 0 0% 100%

    Main background (light mode)

    Background Dark

    HSL: 0 0% 7%

    Main background (dark mode)

    Foreground

    HSL: 0 0% 9%

    Primary text (light mode)

    Foreground Dark

    HSL: 0 0% 98%

    Primary text (dark mode)

    Muted

    HSL: 0 0% 96%

    Secondary backgrounds

    Muted Foreground

    HSL: 0 0% 45%

    Secondary text, placeholders

    Destructive

    HSL: 0 84% 60%

    Errors, destructive actions

    Warning

    HSL: 38 92% 50%

    Warnings, attention states

    📝 Typography

    Primary Font: Inter

    Aa Bb Cc

    Headings & Titles

    Body text for paragraphs and descriptions.

    Small text for captions and metadata

    Monospace: JetBrains Mono

    Aa Bb Cc

    Code & Numbers

    const success = true;

    System messages

    📋 Quick Reference

    Fonts

    Inter (UI)

    JetBrains Mono (Code)

    Primary Color

    HSL: 220 80% 50%

    Border Radius

    Default: 0.5rem

    Buttons: 0.5rem

    Pearl Lemon

    support@lemrank.com

    Document generated 10/7/2026